Top Ad Ideas
Ashley Madison gets experimental
The much-maligned dating site drops the affairs and repositions itself as a place for “open-minded dating.”
Stop working so hard
OAO says digital screens are giving your eyes a destructive workout in its latest creative (which we’re convinced is a nod to Inside Out).
Starlight helps sick teens be themselves
Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.
The most interesting jobs in the world
Dos Equis is helping Canucks live out their dreams of becoming a Mexican luchador or a Korean soap actor for a whole week.
There’s no clean like Mr. Clean
The old guy is still rocking out with his mop out in this spot that brings back his iconic jingle from 1959.
Bowen Island is awful
Sassy animal mascots help Rethink keep the island in B.C. a (sort of) well-kept secret.
SPA gets controversial for Moving Day
You wouldn’t abandon your child when moving between homes, so why would you leave your pet?
Coming to a consensus
Leo Burnett sits down with some organs so that YP Dine can finally get them to agree on where to eat.
Crispy Minis’ bite-sized content
A collection of humourous GIFs look to fit the Quaker brand into a mom’s busy day.
An eight-storey show of support
SapientNitro and Derooted make a larger-than-life statement backing everyone celebrating Pride Month in Toronto.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
