Jonathan Paul
Plenty o’
Alberta Health Services thinks dating can be infectious.
Big box
McDonald’s supersizes its Happy Meal.
Mano a mano in el bano
Mustafa vs. Fabio. Let the best Old Spice Guy win.
Vehicular manicure
Kia nails it with these miniature ads.
Not so new Old Spice Guy
Fabio muscles in on Isaiah Mustafah’s territory.
The birdy dozen
African penguins have invaded the Toronto Zoo.
Routine
Tetley touts rebelling against monotony.
Tanning is out
The Canadian Cancer Society brings back backvertising.
The juice
Vitamin Water recharges you and your iPod.
Absolut Blank
The vodka brand gets its art on.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
