Jonathan Paul
Bubblegum love
Young people “heart” MTV International.
Spelling it out
B2ten and Canadian Sport for Life want kids to get active.
Feel it
Quebec projects itself on Toronto.
Sunblock
Jean Coutu helps people who are sensitive to the sun.
Cold case
Coors Light does some venting.
Barrio
Nike kicks off Copa Barrio
Say sorry
Guys, milk can help lessen the blow.
Wonderland
Canada’s Wonderland brings its mountain to life.
Snake bite
The Ontario Science Centre’s billboard is a mouthful.
Medevac
The American Airforce is very forward-thinking.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
