Melissa Dunne
Praying for #poutinemoji
Valentine Restaurants and Lg2 believe the holy trinity from the food Gods deserves its own emoji. Amen.
Nespresso brews up OOH ads
The Swiss coffee co. is promoting its Vertuo system across the Great White North.
Tim Hortons rewards its superfans
Timmies shoots and scores with a new loyalty program.
Starbucks Canada goes ‘greener’
The coffee chain is testing out greener cups in Vancouver and strawless lids in Toronto.
Scream! Your! Own! Name!
Racy Toronto billboard by The Garden elicits moans and groans.
The Blue Jays Way
A new 30-second spot aims to get fans pumped for Opening Day.
RRRolling up legendary Tim Hortons’ ads
The QSR takes a satirical approach with its “Legends of the Roll Up: The Dynasty” spots by Zulu Alpha Kilo.
No rest for Hamuq
The Canadian company is waking Canucks up to yet another mattress-in-a-box option.
Lululemon spins up a collab
The Vancouver co. partnered with SoulCycle on a capsule collection.
Greenpeace Canada sticks it to plastic
Rethink reimagines its award-winning campaign for Instagram users.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
