Megan Haynes
Changing nature
O2 says to “be more dog.”
French blah blah
Kronenbourg speaks your language.
Rubber on the runway
Goodyear strikes a pose.
Life-changing bacon
Maple Leaf reveals the secret power of our favourite meat.
Brain beer
Get Castle Light with your mind.
Fur free
Fuzz Wax Bar gets some help from the public.
Puppy power
Beneful’s Rube Goldberg machine of adorableness.
Pitch app
Nike provides a laser playing field.
Wonky subtitles
The Britanico Institute wants you to understand TV.
Oh baby
Pampers’ super cute found footage.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
