Global
You’re not so perfect
British designer and retailer Wren Kitchens shows what’s really happening behind the Instagram filters.
Get a reality check from Mother Superior
An 86-year-old nun puts the rest of us to shame in this inspiring Nike ad.
Introducing the Ooohlympics
Just when you thought you’d seen every possible Olympic promo, enter PornHub.
Finally, Cristiano Ronaldo selfies on demand
The soccer star has a new app that lets you pose with him for a good cause.
Americans are just so busy
Samsung ponders why Americans are always hustling, and provides the solution for their laborious lives.
Airbnb invests in urban planning
Its new division, Samara, is using design to bring tourism to remote regions.
Breaking down borders
Samsung’s moving Olympic spot is an anthem within multiple anthems.
Child-like wonder
Mercedes-Benz shows grown-ups how easy it can be to “open” their imaginations again.
Used cars get more stylish
Autotrader used a scanner and projector to create cars out of any colour imaginable.
It’s Legal edible cannabis
Let this be one of the first ads for a cannabis brand, and (probably) not the only one to make our jaws drop.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
