Global
Meet the Frogmoms
Strawberry Frog makes a business case for more women in the agency world.
Turning screaming tots into discounts
Cry for me baby! Every time a little bambino let out a wail on this JetBlue plane, the airline gave passengers 25% off their next flight.
How about them apples?
A bunch of “guerilla gardeners” erected a giant tree in an abandoned building to bring nature back to cities for Strongbow.
Some serious surgeons
Watch as would-be surgeons build sushi on a tiny grain of rice in this part game show, part ad for Japan’s Kurashiki Central Hospital.
NOSE knows if you stink
Nivea creates a smell-o-vision app to let you know when your deodorant has worn off.
Betting on Steph Curry
Under Armour is releasing an ad every time the NBA star hits a three-pointer. That’s going to be a lot of ads.
The brand logo that listens to you
Brazilian telco Oi’s redesigned logo morphs and changes in response to sound.
Taking the boys to new heights
Bonds puts its balls on display with a digital board that changes with the weather. Guess how.
A visit from Aunt Flo
A trusty metaphor helps HelloFlo and U by Kotex be hilariously direct in their latest sketch about periods.
Nike sparks inspiration
Even a football star like Blaise Matuidi had to start somewhere.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
