Global
Extreme riding
Channel 4 gives a Grand National history lesson.
Noise control
BeIN Sports’ channel-changing vuvuzela.
Crashed Car Showroom
NRMA Insurance’s adult arcade, on steroids.
Greek Show
Ben & Jerry’s gets faux-thentic for its frozen yogurt.
Speedy premiere
Coca-Cola and Cinepolis Centroamerica ignite a wild ride.
Marijuana PSA
CDT weeds out impaired drivers.
Oh deer
Audi’s blurred sign.
That summer feeling
L&P lets people grab hold of the season.
SXSW shenanigans
Brand highlights from Oreo’s real-time baked cookies to Pennzoil’s real-life Mario Kart.
Be a Man
Kommunal says that’s the easiest way to get a raise.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
