Global
Shower shoes
A model strips down to her Reebok sneakers.
New ideas wanted
Young Lions Finland runs out of good material.
DIY billboards
OBI’s makeover ads get a makeover.
Flyaway hair
Sweden’s Apotek uses real-time billboard to turn heads.
How we roll
Barrelling along with Woodstock Bourbon.
Uncompromising bourbon
Mila Kunis gives Jim Beam her stamp of approval.
Fashion tech
Top Shop and Fendi tap virtual reality and Drones for runways.
Your Future Startup
Russia’s Danais Films predicts your next big biz.
Digi-jam session
NBA Digital’s all-star experiential stunt.
Lucky Gloves
France’s Superloto turns cold fingers into charmed ones.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
