Portfolio Entry
One hot update
Rethink Breast Cancer’s men are back. You’re welcome, ladies.
Catvertising rises
John St., Loblaw and the WWF go feline.
Antiquated water
ING quenches a banker’s thirst.
Icy invitations
The Ice Awards promise to be a rocking time.
Reflecting us all
An ode to 100 years of Grey Cup.
Not Milos
The tennis superstar was too busy for this commercial.
Firefighter face-off
Tetley burns up your Facebook.
East Coast sausages
Maple Leaf celebrates good times.
Last drop
Heinz embraces the eternal ketchup struggle.
Unstoppable
A Paralympian runs through his life.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
