Top Ad Ideas

Molson Canadian says cheers to entrepreneurs
The brewer celebrated fellow home-grown co.’s during the long weekend.

Yep, this Brisk ad works
DDB Canada’s new 30-second spot successfully reaches out to the youths.

PC Financial does diversity right
The bank brand smartly opts for humour over hubris.

Kawhi Leonard ‘Board Man’ billboard drops
New Balance Basketball ads got posted in The Six right after the Raps took it in six.

Tim Hortons perks up Raps fans with Nav Bhatia doc
Timmies double-doubles down on Toronto Raptors fandom with Canada’s Superfan.

Is Canadian Tire ‘Canada’s Father’s Day Store’?
Well, it’s hard to argue with a bunch of kids in the cutest recital ever. Isn’t it?

Toronto Raptors: Kings of marketing the North
We’re crowning MLSE’s marketers and its AOR, Sid Lee, hypebeast royalty.

Casper sets a thirst trap
The mattress-in-a-box co. knows what Canadians want. And what we want is baby animals. All. Day. Every. Day.

Target tells a whale of a tale in print ads
Newfoundland and Labrador Tourism’s AOR makes pulling off captivating ads look deceptively easy.

Onlia spins up a compelling campaign
New insurance brand partners with local bike shop for enlightened partnership.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.