Top Ad Ideas

Finger lickin’ freestyle
KFC’s new ad is straight out of an ’80s flick. And we love it.

Canadian Tire taps a golden opportunity
In support of its “We All Play for Canada” campaign, the company extended a golden hockey stick to Canadians.

A buzz-worthy children’s book
Honey Nut Cheerios partners with a kids lit legend to launch another ‘Bring Back the Bees’ effort.

How about an out-of-this-world mentor?
The Canadian Woman’s Foundation wants young girls to reach out to true role models – like perhaps an astronaut – for online advice.

When being ‘uninteresting’ is a virtue
Insurance company Belairdirect promises to be the most boring provider you’ve ever had.

Show everyone who you ‘r’
Motionball shows the monsters in those who use the “r-word.”

A dep out of time
Molson Export and Sid Lee take a few corner stores back to the age when stubbies ruled!

Stocking up on photos of women engineers
Plastic Mobile hopes to change your next stock image search results.

Leucan gets tough so you don’t have to
Tam-Tam/TBWA’s new ad for the charity incorporates themes of unity and breaking stereotypes.

Bob’s sleek and simple work for Axel
Bright colours, minimalist aesthetic and a human touch brings a new mental health accelerator to life.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.