Top Ad Ideas
Take a walk on the dessert side
Have you ever seen six speed-walking mascots dressed in Fibre 1 Cheesecake Bar costumes and lived to tell the story?
Have fun getting out of the sun
Cineplex and Zulu Alpha Kilo use towel-sized movie tickets to help beach-goers beat the summer heat.
Smash like a supervillain
Warner Bros. set up a Suicide Squad-inspired Rage Room in Toronto where you can let out your inner bad guy.
Bell makes an odd comparison
What do baking and building a puzzle have to do with wireless networks?
Frank + Oak’s blast from the past
New online spots showcase the brand’s (debatable) role in history.
Why didn’t we think of this before?
The Ministry of Transportation and John St. created a clever phone hack to stop you from texting and driving.
Interac takes on a new pain point
The brand finds the flaws in digging around for cash in its latest campaign.
The secret lives of Happy Meal toys
McDonald’s pets say and do the darnedest things in a new spot promoting the meal and The Secret Lives of Pets movie.
A tool for (almost) anything
The Toronto Tool Library — which is exactly what it sounds like — launches with a peculiar and preposterous campaign.
How to celebrate #NationalFryDay
McDonald’s spread the holiday spirit to fry lovers with stylish shirts and an oddly compelling live-stream of one of its fry stations.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
