Megan Haynes
Catattitude
Purina Cat Chow celebrates bratty behaviour.
Teleportation
Calgary Expo beams up Trekkies.
Nazareth
Visa is there for hardcore NHL fans.
Real reality TV
Sony charts a woman’s life on multiple screens.
Open road
Stivoro wants to help you quit smoking.
Tough talk
Tennis pro Milos Raonic gets schooled by kids.
Touching encouraged
The Breast Unit wants passersby to cop a feel.
Not myself today
Partners for Mental Health wants to know how you’re feeling.
Thriving minds
Freedom to Thrive helps kids in war-torn nations heal.
Emirates connects
The airline taps StrawberryFrog to create a social movement.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
