Val Maloney
A prank straight from the stars
Toronto-based ad platform StackAdapt unveiled Astrological Targeting just in time for April Fool’s Day.
A toothpaste to keep burger breath going strong
Burger King France’s agency is expanding beyond food and into oral hygiene with a Whopper Toothpaste.
Putting kids in the driver’s seat (of car design)
Toyota has released the winners of the 2017 Toyota Dream Car Art Contest.
A slice of Letterkenny in Toronto
Fans of the CraveTV show were spoiled with a pop-up shop featuring merchandise and set pieces from the comedy.
The next-gen selfie?
A London Lego store is allowing visitors to create the ultimate in customizable building sets.
Drink a beer, build a beach
Having a cold one on the beach just became an environmental act in New Zealand, thanks to DB Export.
When only the best will do
Peru’s Cusquena Beer and McCann Lima highlight all that the country has to offer.
The Dairy Farmers’ waterfall of tears
Prepare to well up with creative envy: this crying sign at Union Station is a media smart extension of the org’s latest platform.
Smile, you’re on creepy surveillance footage
A Snowden film campaign is broadcasting live footage of people passing through Yonge-Dundas Square.
Cineplex gets creative with popcorn
Will lightning strike a giant bag of popcorn in an empty small town field?
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
