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SickKids gets even louder
This year, the bold fundraising fest features headliner Serena Ryder.

Is it just us or is the Van Houtte Guy… cute?
The brand’s “Master of Acrobatics” ad has our tummy doing backflips.

Vileda’s Scrunge ad soaks up the attention
The brand implies a man doing dishes makes a woman feel ‘you know, special.’

GO Transit’s tweets are making us smile
The regional transit system’s social posts are going off-track… in a good way!

Koho wakes up image
The fintech brand goes from selling a goth nightmare to a Gen Z dream.

Herschel’s fall ads show ‘one-strapping’ is back
The Vancouver co.’s new creative cements the brand as a style star for Gen Zers.

Jolly Rancher Slushy one of ‘Tims New Tastes’
Tim Hortons is coming out with limited-time goodies as it attempts to refresh its image.

Canadian Tire celebrates what makes us unique
The retailer uses social media to promote patriotism using the hashtag #MyFirstCanada.

Schweppes Canada pops up with new ads
We raise an aluminium can to the heritage brand’s simple, yet effective, creative.

Ontario reminds drivers that ‘barely high is still too high’
The province goes for giggles to spread a serious message.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.