Global
Car2Go goes lux
The car-sharing co. enters posh territory with its new fleet of Mercedes-Benz vehicles.
Wake up like a baby
A new Ikea commercial cleverly injects youth into its products.
Take that, salt, oil and sugar
How does the Singaporean government defend its people from diabetes? With a sweets-killing Kung Fu fighter, of course.
Your chips know when you’ve been drinking
For the Super Bowl, Tostitos introduces a very smart bag.
Selfies and safety on the alpine road
This creative juxtaposition between driving and skiing will make you think twice about not strapping in.
Take a bite out of this poster
A North Carolina chocolatier celebrated its fifth anniversary with an edible ad.
A new way to get cancer
The Irish Cancer Society plays with the word ‘get’ in its new campaign.
‘Good enough living’ doesn’t look so bad
Muji shows a day in a life with its products.
Secret takes on the boys’ club in latest pitch
The deodorant brand’s new “Stress Test” ads feature female coders.
If sneakers could talk
Now they can, with Foot Locker audio guides.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
