Top Ad Ideas

SickKids gets even louder
This year, the bold fundraising fest features headliner Serena Ryder.

Fleep wants you to dance the night away
Then flop onto one of its mattresses that, yes, come in a box.

Is it just us or is the Van Houtte Guy… cute?
The brand’s “Master of Acrobatics” ad has our tummy doing backflips.

Mary Brown’s celebrates the big 5-0
The Newfoundland-born fried chicken QSR serves up some vintage social posts.

Vileda’s Scrunge ad soaks up the attention
The brand implies a man doing dishes makes a woman feel ‘you know, special.’

TIFF 2019’s visual image needs some glam
The film fest’s branding is fun, but could be more sparkly?

Koho wakes up image
The fintech brand goes from selling a goth nightmare to a Gen Z dream.

Herschel’s fall ads show ‘one-strapping’ is back
The Vancouver co.’s new creative cements the brand as a style star for Gen Zers.

Jolly Rancher Slushy one of ‘Tims New Tastes’
Tim Hortons is coming out with limited-time goodies as it attempts to refresh its image.

President’s Choice reminds us summer is short
The season is only 95 days long, with about 285 chances to ‘try something new.’
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.