Top Ad Ideas
A campaign that’s all vapour and mirrors
Health Canada tapped agency Banfield to reach youth with an anti-vaping ad.
Starbucks Canada perks up Insta-fans
The new Canada-only Black Sesame Tea Latte jolted Instagram users awake.
NFB creates NSFW-ish video
The film board and Rethink’s new video features drawings of ‘eggplants’ to make an important point about ‘peaches.’
Attending is winning
FCB Canada’s video promoting AToMiC taps into the “attendance award.”
Boys will be
The White Ribbon campaign shows that “boys will be” and “boys can be” are two different things.
Dr. Oetker’s master-pie(ce)
An OOH billboard portrays the company’s frozen pizzas as hand-tossed to perfection.
IKEA Canada hosts an epic PJ party
Sweet dreams are made of this campaign from the creative minds at Rethink.
We’ve got it ‘Made’
CMF launches campaign to champion Canadian TV and film.
But first, alarms
Starbucks creates a more soothing alarm to help customers start their day right.
(You drive me) conveniently
BBDO is bold enough to make the comparison between the GO Bus and driverless cars.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
