Top Ad Ideas
A smashing good stunt
Red’s billboard simulating a car crash for Thor Insurance gets a little too real for residents of Toefield, Alberta.
Warby Parker looks good on Canada
The brand is coming to TO, so 88 Creative gave it a celebrity eyeglass-wearing poster to welcome it to the hood.
Get some… gonorrhoea?
No, not that some. Alberta Health Services’ racy print ads encourage sexy time, just so long as it’s safe.
Tough love from Miami Ad School
A new spot promoting the Toronto school’s opening shows that no one gets better by being babied.
Do you know the way to Peckerpinch?
The Hive promotes a film about an orgy in small town Canada with a highly suggestive card game.
What most pics shot on a phone look like
Rethink parodies a well-known iPhone campaign to show why you need cameras from a store like Lens & Shutter.
What’s your tradition?
Fist bumps make it onto the list of family rituals this Father’s Day. Schneiders is hoping it does too.
A seat for all
Some LGBT employees are afraid to be themselves in the workplace. So Klick launched an office “sit-in” to let them know they can.
Try before you buy
Americans looking to run for the Canadian hills (thanks to Trump) should probably “test drive” the country first, says Air Canada.
Outdoor tips for indoor people
Dissolve made a slick promo (and useful for you city-dwellers) video using stills from its vault of stock shots.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
