Melissa Dunne
Starbucks is Queen of the product drop
The return of the fall cult fav is as buzzy as a new Beyonce album (almost).
Vileda’s Scrunge ad soaks up the attention
The brand implies a man doing dishes makes a woman feel ‘you know, special.’
TIFF 2019’s visual image needs some glam
The film fest’s branding is fun, but could be more sparkly?
GO Transit’s tweets are making us smile
The regional transit system’s social posts are going off-track… in a good way!
Koho wakes up image
The fintech brand goes from selling a goth nightmare to a Gen Z dream.
Shawn Mendes x Flow ad gently sells boxed water
Like a slow-moving stream, the Canadian crooner very calmly winds his way to making a pitch for the eco brand.
Herschel’s fall ads show ‘one-strapping’ is back
The Vancouver co.’s new creative cements the brand as a style star for Gen Zers.
Jolly Rancher Slushy one of ‘Tims New Tastes’
Tim Hortons is coming out with limited-time goodies as it attempts to refresh its image.
President’s Choice reminds us summer is short
The season is only 95 days long, with about 285 chances to ‘try something new.’
Schweppes Canada pops up with new ads
We raise an aluminium can to the heritage brand’s simple, yet effective, creative.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
