Melissa Dunne
Amazon Prime Day is prime example of smart marketing
The retailer once again whipped people into a Black Friday-esque frenzy.
New Balance runs new ad starring Smith progeny
The transition from a brand for Gen Xers/dads, like Will, to Gen Zers/sons like Jaden is keeping pace.
Is Starbucks’ Tie-Dye Frapp the next Unicorn Frapp?
Judging by the social views, yup.
Raising a glass to cider
Lg2 helps the Cidre du Quebec celebrate the yummy apple-based bevvie.
There’s a McFlurry Truck!?!
Is this the best idea since the sweet treat was invented in New Brunswick? Uh-huh.
Subway ad from 2016 finally goes viral
The ‘wild’ Brazilian spot only recently received widespread attention here.
Mattel promotes Barbie in a wheelchair
The brand recently celebrated the new doll at a Toys “R” Us Canada event.
Razor brand Billie promotes not shaving… sort of
Hip company celebrates flaunting a little body hair, but not too much.
WSIB stop-motion ads make you stop and think
The shorts by Grey Canada look fun, but the message is dead serious.
Molson Canadian says cheers to entrepreneurs
The brewer celebrated fellow home-grown co.’s during the long weekend.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
