Melissa Dunne

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Articles by Melissa Dunne

Keep your Marketing Awards speeches short

People are not coming to the ceremony on June 13 to hear you drone on. Trust us.


Is Canadian Tire ‘Canada’s Father’s Day Store’?

Well, it’s hard to argue with a bunch of kids in the cutest recital ever. Isn’t it?


Toronto Raptors: Kings of marketing the North

We’re crowning MLSE’s marketers and its AOR, Sid Lee, hypebeast royalty.


IKEA Canada plants deep roots with loyal customers

IKEA Family members get free access to WWF-Canada native plant workshops.


Casper sets a thirst trap

The mattress-in-a-box co. knows what Canadians want. And what we want is baby animals. All. Day. Every. Day.


Marketers get in on the Toronto Raptors fun

New Balance, Tim Hortons, Bell Canada and Google Canada are scoring with fans as NBA Finals fever hits hard.


Reese’s ASMR movie coming to Crave

Hershey Canada is making chilling noise about its whispery new flick.


Target tells a whale of a tale in print ads

Newfoundland and Labrador Tourism’s AOR makes pulling off captivating ads look deceptively easy.


Onlia spins up a compelling campaign

New insurance brand partners with local bike shop for enlightened partnership.


Tim Hortons bites into protein trend

Zulu Alpha Kilo’s ad lets busy Canadians know about Tim’s new Omelette Bites.