Global
IKEA wants your pee
Urine for a treat, folks (sorry). The retailer is giving discounted furniture to those with child.
Tinder wants to make dating fun again
The new digital campaign says love should be simple, like back in the caveman days.
In her words
The New York Times says the truth has a voice.
Foot Locker unboxes a new Snapchat strategy
To promote the Air Jordan Gatorade sneakers, the retailer let social media users become an unboxing star for a day.
Jim Beam makes a play for smart home systems (sorta)
Who needs their Google assistant or a doting Alexa when they can have a smart decanter?
There’s something in the air
Peruvian natural gas company Calidda created a billboard where the tagline is literally spelled out with pollution.
Here come the frenzied freebies
The U.K.’s 3 Mobile is promoting its new Wuntu rewards app through a free-spirited, frenzied TV spot.
Spotify makes its resolutions for 2018
The streaming service once again used data to craft a quirky message in Canada and beyond.
Christmas goes to the birds
U.K. retailer Intu employed festive, feathery friends to show the world that there’s no wrong way to do Christmas.
She said ‘Yes Yes Yes’
Condom brand Skyn paired with Sid Lee Paris to celebrate marriage equality in a cheeky fashion.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
