Global
A floating pool in a New York river
Heineken gives a lesson in storytelling with its film about building a poo-less pool in the East River.
A nearly bottled love story
Watch as recycling gives Coke and Fanta the chance to fall in love, over and over again.
Just add sunlight
Tesco, and its agency Cheil, created clever little “Safety Bags” that magically remove pesticides from produce.
Little shop of groceries
Miniature brands are all the rage in South Africa thanks to a clever marketing program from a no-frills grocer.
A not-so-pretty sight for old eyes
Some things just can’t be unseen in this new spot from Skin and Bones for Instrumentarium.
A blast from TV’s past
Canal uses some rather dated innovations to highlight its latest offerings.
Michael B. meta
BBDO and DirecTV use weird humour and a millennial celeb to sell new binge-watching options.
Saucy Mona and other weird condiment creations
Popeyes just created a “Sauce Gallery” that displays artwork created by its very own “sauce printer.”
Drake’s dad isn’t that interesting, but he is real
The rapper is borrowing interest from the “most interesting man in the world” to sell whiskey in spots featuring his old man.
Can you escape Dunkirk?
Jam3 recreates the gloomy war scene as an interactive game for the new Warner Bros. film.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
