Top Ad Ideas

Defining ethical meat with kid-friendly pig videos
Pork producer DuBreton aims to raise awareness of what qualifies as organic and humane meat products.

IFEX campaign imagines a world without press freedom
The Press Freedom Day campaign features images of political leaders that are regularly challenged by the press.

Hauling is your calling
John St.’s creative for No Frills shows that you can feel like a rock star (or an action star) by saving money.

Our first look at the Canadian Premier League
The men’s soccer league will debut next spring in Calgary.

Smashing the stigma with every bite
Bensimon Byrne tells the incredible story of one of Toronto’s most unique restaurants.

Nutrilait makes an Impact with new campaign
Bob’s new creative execution shows milk as a drink for real life, and not just peak performance time.

DeSerres paints a new picture
Lg2’s campaign and new positioning for the art supply brand is an ode to the process.

All the colours of the rainbow (and CN Tower)
Our Carte Blanche picks also include snack cakes, giant night lights and the cleanest billboard you’ve ever seen!

Mouths were meant for eating, not running
Snickers wants the haters to eat their words.

A man in a monkey suit swings into work
A new campaign for ContactMonkey features a costumed worker (somehow) achieving greatness.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.