Top Ad Ideas

Life in the bowl
Toronto Public Health’s sentient condoms are serious about sexual health.

McDonald’s asks ‘Qui aimes-tu?’
Cossette and Astral team up to bring messages of love to Montreal streets.

You’ll love VW’s new ads, but only like a friend
Why does Valentine’s Day always have to be about romantic love?

Canadians fly high with Air Canada
The airline goes all in on the patriotism in new creative for the Olympics.

On Valentine’s Day, #AgenciesNeedLoveToo
Toronto agencies can expect a greeting in the mail this year, sent with love by Elemental.

Interac’s awkward moment
Asking a friend for money? We’ve all been there.

A stand against unpaid internships
Zulu Alpha Kilo is promoting its “Employeeship” program by challenging the entire industry to start paying their interns.

Baskin-Robbins Canada gets all-inclusive for V-day
Or, for some, G-day.

Stop trying to wrap the unwrappable
Don’t bag a bee hive! Plan International suggests playing it safe this Valentine’s Day.

Deflecting the car thief’s gaze
Print ads for Sherlock Antitheft Marking portray the dangers of having your shiny car stand out.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.