Top Ad Ideas
Trains have their benefits, too
Via Rail asks Canadians to imagine themselves liberated from winter’s traffic and road conditions.
The empowering side of money
These Wealthsimple ads remind us that dealing with finances can be as empowering as it is stressful.
Canadian Tire skates for advertising gold
The spirit of the Games is clear in a new campaign spot released ahead of the Olympics.
Kids explain programmatic
Index Exchange pulled in pint-sized brand ambassadors to explain how digital advertising works.
What’s $5 worth to you?
McDonald’s latest ad shows that what you can get (and what you probably don’t want) for just a fiver.
Brewed existentialism
Keurig answers life’s biggest questions in the smallest amount of time.
Like a silent movie, but the opposite
Mercedes-Benz Canada’s new cinema ad is one you won’t be able to see to believe.
PC puts it all on the table
The food brand contrasts the fun and sentimentality of family meals with sad desk lunches.
Canadians are nice (kind of)
Nike Canada took advantage of a huge media buy during the World Juniors to tell a subtle story.
IKEA bottles it up (and we let it all out)
Get ready for a good sob. The retailer is here to remind you what Christmas is really all about.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
