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To fly or not to fly (for free)

This product demonstration video for Air Canada’s premium seats is neatly disguised as a gift-vertising spot.

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Doing ‘it’ for Denmark

How Spies’ loyalty program is encouraging Danes to fornicate for the good of the country.

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Headbanging new beer

Unibroue and Megadeth’s Dave Mustaine are brewing a new ale for metal fans to try at the musician’s 55th birthday party.

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Get a reality check from Mother Superior

An 86-year-old nun puts the rest of us to shame in this inspiring Nike ad.

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Bell makes an odd comparison

What do baking and building a puzzle have to do with wireless networks?

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Lucky Beaver in the house

Jacknife Design couldn’t be any more patriotic with its series of dam-dwelling mammals that now come in shelf size.

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Stop working so hard

OAO says digital screens are giving your eyes a destructive workout in its latest creative (which we’re convinced is a nod to Inside Out).

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Canada, as seen by Papua New Guineans

Three friends trekked from the East to West Coast (using advice from locals) in search of the Molson Canadian beer fridge.

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What do you call yourself?

The CMA and Saatchi say it’s time to get over your inflated titles and focus on the work, geez.

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Outdoor tips for indoor people

Dissolve made a slick promo (and useful for you city-dwellers) video using stills from its vault of stock shots.