Christopher Lombardo
Hasbro turns Monopoly money into a real donation
The toy brand donated $20,580 (the equivalent found inside the game) to Holland Bloorview as part of its inclusivity pledge.
Inside Hydro-Quebec’s green energy gondola
The futuristic ride reflects the company’s sustainability goals, and Lg2 needed a lot of technical know-how to get it off the ground.
Cossette reawakens Toronto’s museums
Torontonians think the city’s history is dull. Will a refreshed image focused on bold storytelling convince them to venture out?
DFO goes high-tech to keep it looking real
Using tech popularized by The Mandalorian, NFA and OPC bring a platform to life in a social distancing-friendly way.
BMO orchestrates a new way to see classical music
FCB and BLVD used AR to help the Montreal Symphony Orchestra do more than a simple virtual concert.
The Canada Games Council looks to spark greatness
Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.
Scotts’ new detergent was a lawn-time coming
Rethink and the yard care brand want your clothes to smell like fresh-cut grass.
Interac wants to help you be lucky from home
Zulu Alpha Kilo is using digital money transfers to keep celebration around Lunar New Year going.
Fun pandemic neologisms benefit mental health orgs
Mixtape’s New Words for Now brings a bit of lockdown levity.
Momenti Pizza gives healthy eaters the best of both worlds
Giants & Gentlemen and a centaur help Dr. Oetker show you can have two great things in one.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
