Justin Crann
Harvey’s highlights ‘eh’ beautiful thing
Planting trees across the country is one of several ways the QSR is backing up its Canadian identity.
B.C. Cancer Foundation plays ball
Rethink created a new cancer awareness ribbon to remind young men to perform self-checks.
Bada-boom, bada-bath
Church+State helps DoorDash and East Side Mario’s serve up a different spicy meatball: a savory bath bomb.
Wide the brand brings fashion to plus-sized men
Rethink is helping launch the new company by shining a light on a group that is mostly under-represented in modern fashion.
Toronto businesses find a new use for Amazon boxes
Taxi is working with two small shops to turn the internet retailer’s shipping containers into business cards.
Can a banana conduct an orchestra?
Tux helps Equifruit stand out in the produce aisle by showing off the impacts of its Fairtrade certification.
Kobo starts a new chapter with perfume
A scent based on a new book was thought to be an April Fool’s gag, but the ebook company is giving it away for real.
Ratesdotca has a cow about auto insurance
The insurance-buying platform is urging Canadians to use its service to avoid getting “milked” on their rates.
Fujifilm takes Raptors nostalgia to the 8-bit era
Fans can be reminded of being in the Scotiabank Arena as the photo brand pivots a sponsorship activation into a mobile game.
Teck weeds out the copper contrarians
It can be hard to make resources compelling, but Will’s social experiment brought antimicrobial benefits front-and-centre.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
