Justin Crann
YWCA challenges gender disparity in sports by adding the M
Rethink aims show the absurdity of “siloing” women’s leagues.
The case of the flying chicken has been cracked
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Heinz Ketchup wants in to the actor’s guild
With awards season on the horizon, Rethink crafts another campaign that tries to get the brand recognition for its screen work.
Native Shoes turns to ‘Tiny Activists’
The footwear brand plays on one of its core pillars to inspire a new generation of activists.
Cirque du Soleil creates a ‘curious’ hotel room
A steampunk-inspired room, designed to help promote the new “Kurios” show, is opening at Toronto’s Hotel X.
Knix tells women to embrace being big and strong
In a video featuring a pregnant Ashley Graham, the intimate apparel brand shows strength isn’t just for boys.
Vector helps people off the couch by letting them bring it to the rink
To get people back to rec sports, Leo Burnett made equipment bags from old furniture.
McKim and Sherpa get cheeky with rebrand
The agencies, which merged last spring, have temporarily adopted and developed a fan-favourite name.
McCain and Kraft Heinz have been getting flirty on social
The CPGs have set their popular fry and ketchup brands up on social media, resulting in some comical displays of affection.
HSBC identifies a most auspicious shade
To coincide with today’s Lunar New Year, the bank created “the Luckiest Red” using more than 18,000 works of art.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
