Mark Burgess
Uniqlo’s OOH coup
The brand reimagined its HeatTech clothing as window insulation, generating half a million free ads.
The bright side of Brexit
Virgin Atlantic finds the silver lining in the economic upheaval around Britain’s EU divorce.
Booty Pops and other breakfast abominations
Cereal Motel brings some racy new flavours to the wholesome category.
Portraits in the Tinder age
Artist Jiyeon Kim passes on live models in favour of dating site selfies.
Do mail carriers dream of electric toys?
Director Michel Gondry keeps it surreal in this FedEx ad.
That’s not Cory Joseph. You’re just hungry.
The Raptors guard stars in Snickers’ latest ad by BBDO Toronto.
Viva the hydro revolution
Lg2’s new spot for Hydro-Quebec places the energy provider in historical context.
This calendar is almost magic
Designer Kosho Tsuboi takes a step toward bridging analog and digital worlds.
Helping kids, one mesh at a time
Big Brothers of Greater Vancouver taps into March Madness with a hoops-focused campaign.
Wilco’s Toronto retail tribute
Check out the band’s concert poster homage to Honest Ed’s and Sam the Record Man.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
