Top Ad Ideas
Tennis Canada makes a rallying cry for women in the sport
Bianca Andreescu stars in Sid Lee’s new spot to inspire young women to stay in the game.
Ryerson raises its voice against anti-Asian racism
A series of PSAs focus on the role silence plays in enabling and perpetuating the cycle of discrimination.
POCAM asks the industry to pause its social media performances
On the anniversary of George Floyd’s death, the organization tells brands and agencies to instead focus on action and contemplation.
A “last dish” attempt to help Toronto restaurant workers
Lg2 creates an auction that pays tribute to shut down local favourites, while helping out the people who worked there.
Fondation Emergence creates a Pride flag out of bruises and injuries
Rethink creates a graphic reminder that the fight for LGBTQ rights is still ongoing.
CMHA wants to help your mental health bounce back
The organization shows that the overwhelming number of Ontarians struggling during the pandemic aren’t alone.
Biore calls out people for not washing their face
Using census data, John St. made digital billboards that deliver a personal message about not skipping your nighttime routine.
Harry Rosen celebrates a Schitt-y wedding
The menswear brand gives newlywed superfans a gift card containing an Easter Egg from the show.
Sleeman goes ballistic for Clear 2.0
Catapults and drones are ways 123w took a simple game to a new level in a campaign for the brewer’s low-calorie label.
DoorDash freshens up the Flavourhood
Skateboarding burgers and slam dunking donuts add a bit of an edge to John St.’s campaign.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
