Top Ad Ideas

#HockeyTwitter ad shoots and scores
Twitter Sports Canada’s spot stars very passionate fans and players.

Peller Family Vineyards says cheers to rebrand
The creative by Mosaic promotes wine that’s “Vinted For Real Life.”

McDonald’s Canada unboxes a fan fav
The Golden Arches’ golden take on poutine gets a fun unveiling on social.

Unraveling a well-intentioned message
Peace Collective turns MAGA hats into symbols of acceptance, but are they distracting from the full story?

Purplebricks elicits giggles from peoples’ commisery
The Brit real estate co. launched in Canada with ads that mock commission misery.

Telus’ toe-tapping spot is advertising gold
A flamingo dances like she’s never danced before in The&Partnership’s Telus ad.

Tessa Virtue wins hearts (again) with new Nivea ad
The bold spot by FCB Canada features national sweetheart fearlessly skating whilst wearing body paint and not much else.

Kit and Ace kicks into high gear
If the Vancouver-based brand’s new Navigator Ride collection doesn’t inspire you to bike to work, we don’t know what will.

Praying for #poutinemoji
Valentine Restaurants and Lg2 believe the holy trinity from the food Gods deserves its own emoji. Amen.

To paternity and beyond
Dove Men+Care wants to know where you stand on the role of fathers.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.