Top Ad Ideas
Black and blue, unfiltered
The Assaulted Women’s Helpline used social media to show that filters can’t replace everything.
A new twist on classic slogans
Haven used familiar words to grab some attention on Super Bowl weekend.
Funeral for a fisherman
A quirky, darkly comic take on what could befall the careless boater.
Fuzion puts love of printing on display
A new OOH campaign by Agency59 hopes people will get really, really excited about toner.
Always look on the yoga side of life
NatGoYoga’s new print campaign says there are two ways to look at every situation.
The bitter sequel
Farnham Ale & Lager tapped the biggest source of bitterness of all: sports fans.
All Newfoundland’s sights and sounds
Target’s campaign for the province shows that it’s not just a pretty picture.
No logo? No problem
Old Blood’s new approach to labels.
Tourisme Montreal says change is good
The agency’s love letter to Quebecers has a simple message: things are different now.
Water you doing here?
Rarefied air gets bottled and sold as part of a pop-up stunt.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
