Top Ad Ideas
Lululemon runs toward Toronto
The clothing brand wants more love from the city, which is why it’s using a 10K run to get in front of active folk.
Bixi goes local for spring
The bike-sharing service taps local artist Pascal Blanchet for its latest campaign.
Un bateau, deux bateau
A somber ship captain helps SAAQ and Lg2 show how weed affects your reaction time behind the wheel.
It’s never too latte to go upscale
Tim Hortons infiltrates a trendy neighbourhood to promote its new beverage.
Interns in diapers
A couple of creative babes did something uncomfortable, or ingenious, to land a job in advertising.
A small step to stop bullying
Cartier’s campaign for Quebec’s Ministere de la Famille shows how simple gestures can make a world of difference.
An adorable spin on house hunting
RBC and BBDO tell a housing market success story through the eyes of a furry family member.
Just try to unthink this
Banff Centre for Arts and Creativity gets surreal in its new campaign.
Bringing live theatre to film
Send+receive’s spots for the Afghan Women’s Organization turn a negative situation into a positive one in a single take.
A life defined by beeps
Interac Flash makes a case for all the dings (including its own) that keep people moving forward.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
