Top Ad Ideas

Classy prophylactics
McKim makes stylish scarves and belts with condom-inspired prints for the Winnipeg Regional Health Authority.

Canada, as seen by Papua New Guineans
Three friends trekked from the East to West Coast (using advice from locals) in search of the Molson Canadian beer fridge.

Mill Street takes on beer tropes
The brand’s summer campaign shows it cares more about beer than it does about ads.

Raising the Roof raises the stakes
Homelessness affects families too.

OCASI sparks controversy
With a new campaign from Public, the government organization puts a face to Islamophobia.

Blake McGrath does The Livi
The Children’s Wish Foundation teamed up with the choreographer to create a signature dance move.

What do you call yourself?
The CMA and Saatchi say it’s time to get over your inflated titles and focus on the work, geez.

In an instant
The Government of Ontario and John St. take on distracted driving.

A cattier Cannes app
FCB/Six’s Cannes Meow focuses on the things you really care about during the festival.

Sharing the love
The kids in Rethink’s latest ads for CCDI tweak their Father’s Day gifts for their not one, but two dads.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.