Christopher Lombardo
Jack Astor’s creates a new holiday to celebrate bro love
The casual dining chain celebrates platonic male friendships with Palentine’s Day, set for the day after Valentine’s Day.
Have a Molson in the morning with its line of maple syrup
The brewer finds its way into breakfast, when most Canadians will cheer on Olympians in Beijing due to the time difference.
A basketball team created a ball as a symbol of Indigenous culture
The Local Collective is helping All My Relations promote the sale of a unique culture-rich basketball.
Sol’s CEO sings a song about cauliflower
Dror Balshine wants more people to take note of the brand’s latest plant-based burger.
A fire extinguisher brand makes an un-sexy fireman calendar
The Local Collective helps Element turn down the heat and show its effectiveness.
Baycrest provides a brain break to holiday shoppers
The latest iteration of The Brain Project comes as shoppers return to malls en masse.
Liberte hopes its cookbook is a difference maker
Cossette helps the brand bring over 80 recipes together that show the versatility of plain yogurt.
Skyn designs packages to overcome condom excuses
On World AIDS Day, the brand put a new spin on its products to put an end to any argument.
Want to take a Porsche for a spin?
A new experience centre takes cues from tourist destinations to immerse fans in the feeling of driving one of the luxury cars.
Klick’s big art display gives attention to the homeless
The agency’s office supports The Shoebox Project by giving its windows to an artist who was on the street just blocks away.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
