Justin Crann
Pain relief brand Rub A535 seizes a viral moment
The company gifted internet-famous exhausted shoveler Carter Trozzolo its new kids’ product (and a snowblower).
Alberta Milk looks to smash expectations
From cheese melted over nachos to delicious desserts, a new campaign shows there’s more than one way to enjoy dairy.
Camtel isn’t Blue about its new brand’s design
Why Cossette Montreal leaned into all the upsides of the signature colour for the Cameroonian telco.
A look inside The Local Collective’s art gallery
As with much of what the agency’s does, the venue provides a showcase for communities in Toronto who need the boost.
Pizza Hut Canada serves up a piping hot subtweet
The pizzamaker seized on Doug Ford’s political pitfall to push pies.
Responsible Gaming Council gets gamblers to be mindful
A campaign by Zulu Alpha Kilo uses the tropes and language of meditation apps to think before putting money on the line.
Nova Scotia claims pole position among holiday trees
M5 creates a spot to bring a local tradition to life and show pride in the province’s agriculture exports.
Beau Lake finds purpose in late-night “thirst”
Open uses spicy texts and social posts to raise awareness for its purpose-driven reusable water bottle.
SAAQ chips away at drugged driving
Lg2 cooks up a bag of potato chips that taste like an auto accident: blood, asphalt and metal.
Amnesty International frames its work as a ray of light
The non-profit is highlighting how its letter-writing efforts have made a difference.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
