Mark Burgess
Social Lite’s calorie buzzkill
The vodka cooler brand compares beer to Oreo cookies, and offers a solution.
Pigeons, squirrels and Denis Coderre
Designer Patrick Seymour partners with Bref for Montreal 375 gear.
Toronto vs. nobody
Havas takes a more inclusive view with this riff on the popular “vs.” t-shirts.
SodaStream offers sensible evolution
The brand’s crusade against bottled water brings in Big Bang Theory and Game of Thrones stars.
Geico’s Spanish horror scene
The insurance company offers its own take on the running of the bulls.
Bombardier’s ode to Canadian creation
The company’s 150 ad runs through a long list of our country’s inventions.
Podcasts in physical form
Artist Seung Tae Oh provides a tactile companion to audio stories.
Most refreshing murals
Tetley paints the town orange, lemon and pomegranate to promote a new product.
I want you on Team Zissou
Adidas released 100 pairs of the Rom Zissou sneaker from Wes Anderson’s The Life Aquatic.
Mercedes-Benz spreads the love
The car brand commissioned a mural and a short film to support the LGBTQ2 community as part of its Pride Toronto sponsorship.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
