Global
McDonald’s pushes Euro unity
The QSR is promoting inclusiveness at the soccer championship in France.
Taking a joyride
Pennzoil gets fast and furious.
Making laundry less of a chore
Trouble getting your teen to help around the house? Samsung will let them trade dirty clothes for video game time.
Can Gold > Cannes Gold
We get it, you have an anti-awards campaign. At least BBH New York is doing theirs for a worthy cause.
Made with purpose
This campaign for an L.A.-based jerky maker by Calgary’s Evans Hunt makes a case for family-run businesses.
How much does furniture really cost?
Can you get an Ikea bed frame for the cost of a sheet of stamps? No, but they’re still pretty affordable.
Say it with more than words
Nick Offerman and his dad show off their deeply meaningful, silent bond for Lagavulin whisky.
Germans are just a bunch of softies
Mattress maker Muun shot a naked bouncer for two-and-a-half minutes to prove this point.
Upday’s campaign gets a thumbs up
Samsung blends recognizable images to create culturally-relevant mash-ups that’ll make you chuckle.
Running for your meal
Who needs money when you can pay for a gourmet meal with a 10k run? Thanks to sports brand Kalenji, that’s a thing now.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
