Portfolio Entry
PC puts it all on the table
The food brand contrasts the fun and sentimentality of family meals with sad desk lunches.
Foot Locker unboxes a new Snapchat strategy
To promote the Air Jordan Gatorade sneakers, the retailer let social media users become an unboxing star for a day.
John St. puts another notch in its belt
Hate having to remove your pants-holder after over-eating a turkey meal? Get the E.A.T 2000.
Taking the bad out of breath
Excel tells consumers to ditch bad breath in everyday places.
Spooky banner ads
Svedka is relentlessly following people who watch its video online. Luckily, there’s a trick to breaking the curse.
A living mural for TIFF
Bensimon Byrne, OneMethod and Narrative document the fest with artist Kagan McLeod.
A poster you can hear
BBDO’s networking event gets musical for its promotion.
Stuck in the middle no more
Get out of a sticky situation in a jiffy, thanks to Visa and Air Canada’s new speedy payment system.
Michael B. meta
BBDO and DirecTV use weird humour and a millennial celeb to sell new binge-watching options.
This forecast brought to you by Svedka
The vodka brand’s new tool helps you plan your party’s drink menu.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
