Random Cool
Lululemon selfcare line dropping soon
The clothier is stretching itself by selling everything from deodorant to moisturizer.
Liquid Death claims to ‘murder your thirst’
The marketer selling water in cans seemed to be trolling the internet and it worked.
Toronto For All campaign is not to all’s taste
A fully enclosed TTC shelter is not making the point organizers had hoped for.
Sippin’ on Parks Canada merch
We’re drinking in the national park service’s vintage logo.
Rock 101 dives head-first into rebrand
Spring created mouthy OOH ads for the Vancouver radio station.
Designing women
Blok’s design for Women’s Creative Collective is definitely Insta-worthy.
Reester hops into Easter
A Reese egg took a jaunt as the war to be in consumers’ Easter baskets heats up.
Antoni Porowski brings the heat at the AGO
The Montreal-born Queer Eye food guy sizzled at a swank dinner for GE’s swanky new appliance collection.
Small joke about Timbits got some big laughs
Tim Hortons’ managed to stand out for its simple, yet effective, tweet.
Goldfish Go
Pepperidge Farm is taking over Canada’s streets via a partnership with Snapchat.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
