Top Ad Ideas
Sobeys shows how important an athlete’s ‘firsts’ are
A new TV spot by BBDO for the Olympic sponsor builds on the idea that achieving a dream is a team effort.
Athletics Canada puts some shine on its top stars
A new spot by 123w shows just how impressive Canada’s medal hopefuls are.
Carey Price helps Amazon deliver a home makeover
The Canadiens goalie and interior designer Camille Charland Perez created a thank you for a deserving school volunteer.
Harvey’s continues to bring its ‘eh’ game
The QSR changes the name of its flagship restaurant to continue playing up its Canadian bona fides.
When you can’t go far, Niagara Falls is nearby
Amidst continued travel restrictions, a campaign by Zerotrillion shows locals they can still get that vacation feeling.
CAA tries to help drivers and cyclists get along
With a surge in cycling and more drivers returning to the road, 123w’s new campaign puts the groups through therapy.
MADD sends a sobering message in a bottle
Rethink drew inspiration from folk art to drive home a message to people who have knowingly taken a risk behind the wheel.
Heinz calls for an end to the hot dog bun gap
Rethink’s latest campaign calls out wiener and bun companies and asks them to sell their products in equal packs.
Pizza Hut makes a Hawaiian shirt for Hawaiian pizza
Ogilvy helps Canadians proud of putting pineapple on pizza show their side in the debate.
LCBO turns cottage country staple into warning sign
Art installations made out of car wreckage serve as high-impact designated driver reminders.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
