Top Ad Ideas
Lifesaving Society delivers a stone cold message
Lg2 creates a campaign aimed at showing youth that drugs and alcohol shouldn’t be combined with boating.
Sunnybrook creates an ad blocker for grieving parents
To open up a wider conversation about pregnancy loss, NFA created a tool that will keep out triggering baby ads.
Miller Lite has an idea out of left field
Sid Lee created a baseball glove designed to catch a can of beer at a game.
White Ribbon shows men the full picture of abuse
A PSA by Bensimon Byrne speaks to men about the impact of their behaviour and pushes them towards other outlets.
A big idea in a tiny home
Wunderman Thompson and Tiptap draw attention and donations to a project that aims to provide new solutions to homelessness.
Harry Rosen helps dads keep up with fashion
For Father’s Day, Zulu Alpha Kilo turned a shirt into a green screen, helping dads change styles in an instant during Zoom calls.
Michael Garron Hospital wants to be a good neighbour
Field Trip creates a campaign that taps into the community hospital’s local roots.
Harlequin tries an uplifting approach to bring in readers
To promote a faith-based imprint, Round created a campaign that is less about hunks and more about feelings of inspiration.
SickKids shows what dad goes through on hard days
Cossette’s follow-up to its Mother’s Day campaign turns the camera to how a dad is supporting his family during treatment.
Quebec is fighting climate change one stitch at a time
The Ministry of the Environment and Lg2 make a quilt that’s also a metaphor for collective action to reduce emissions.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
