Top Ad Ideas
Harvey’s highlights ‘eh’ beautiful thing
Planting trees across the country is one of several ways the QSR is backing up its Canadian identity.
We can be heroes, just for one BIA
The Local Collective looks for crusaders that have stepped up for small businesses in Toronto’s Roncesvalles neighbourhood.
Bada-boom, bada-bath
Church+State helps DoorDash and East Side Mario’s serve up a different spicy meatball: a savory bath bomb.
Wide the brand brings fashion to plus-sized men
Rethink is helping launch the new company by shining a light on a group that is mostly under-represented in modern fashion.
Can a banana conduct an orchestra?
Tux helps Equifruit stand out in the produce aisle by showing off the impacts of its Fairtrade certification.
Heinz Ketchup is playing with its food
The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.
Kobo starts a new chapter with perfume
A scent based on a new book was thought to be an April Fool’s gag, but the ebook company is giving it away for real.
Need to ease stress? Boston Pizza has you covered
John St.’s latest creation for the restaurant is a weighted napkin to relieve the anxiety that comes with deciding what to eat.
Children of the Street’s cute characters expose virtual stranger danger
Will uses adorable avatars with sinister intent to talk about exploitation in online gaming.
Ratesdotca has a cow about auto insurance
The insurance-buying platform is urging Canadians to use its service to avoid getting “milked” on their rates.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
