Top Ad Ideas
KFC nicks other brand slogans
With its own iconic catchphrase still on hiatus, the QSR is grabbing taglines from the likes of Red Bull, L’Oreal and Scotiabank.
Fujifilm takes Raptors nostalgia to the 8-bit era
Fans can be reminded of being in the Scotiabank Arena as the photo brand pivots a sponsorship activation into a mobile game.
Teck weeds out the copper contrarians
It can be hard to make resources compelling, but Will’s social experiment brought antimicrobial benefits front-and-centre.
CAA educates people about those ‘chargey thingys’
123w helped create a public awareness campaign in plain (albeit cheeky) language to demystify electric vehicles.
Twitter gets a birthday warning to fix its policy on child abuse
No Fixed Address and the Canadian Centre for Child Protection used the social media platform’s 15th birthday to urge it to get better at removing sexually exploitive material.
Hasbro turns Monopoly money into a real donation
The toy brand donated $20,580 (the equivalent found inside the game) to Holland Bloorview as part of its inclusivity pledge.
YWCA hides a message about abuse in plain sight
Rethink and artist Ola Volo built QR codes into a mural so when people took a picture, they’d be sent to stats and a donation page.
Inside Hydro-Quebec’s green energy gondola
The futuristic ride reflects the company’s sustainability goals, and Lg2 needed a lot of technical know-how to get it off the ground.
BC Securities Commission says no to FOMO
Wasserman + Partners’ campaign turns FOMO into a person to warn people about a common fraudster tactic.
Kraft Heinz crowdsources its newest condiments
Rethink and The Colony Project helped the CPG giant find online inspiration for its latest flavour mashups.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
