Top Ad Ideas
Writing the two-spirit dictionary
We Matter, Taxi and Facebook collaborated to give Indigenous youth guidance in understanding their gender and sexuality.
Paying it forward with ‘Random Acts of Canadian’
RBC’s user-generated content hub spotlights the care of Canucks during the pandemic.
COVID-19 doesn’t discriminate
#HealthNotHate is trying to get Canadians to listen to facts and stop racism from making the crisis even worse.
Impossible Studios zooms in on business communities
The Toronto production house’s pro-bono ads help clients ranging from coffee shops to horse farms.
Harry Rosen keeps dads both safe and stylish
The retailer has a 2020-friendly version of a classic Father’s Day gift, pairing dress shirts with a matching mask (instead of a tie).
Camping Quebec wants you to be less outgoing
A social campaign shows you don’t have to go far for a visually stunning vacation.
Not everyone is safer at home
Assaulted Women’s Helpline reminds Canadians that most domestic violence happens behind closed doors, leading to a spike in its services during the pandemic.
How do you socially distance when you don’t have a home?
Wunder tweaks Instagram’s “Stay Home” sticker to remind us that the homeless are impacted by the pandemic too.
Onlia embraces the mess of staying home
The insurance brand wants you to ignore whatever keeps you from being comfortable, including the pressures of work and society.
No Frills drops a new single about safe shopping
John St. turns a PSA into a summer banger to get lyrics about responsible hauling to stick in shoppers’ heads.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
