Top Ad Ideas
Mercedes-Benz spreads the love
The car brand commissioned a mural and a short film to support the LGBTQ2 community as part of its Pride Toronto sponsorship.
There’s a voice that keeps on calling me…
Co-op taps into nostalgia for a classic Canadian TV show in its Canada 150 spot.
Small steps can be the hardest
Perseverance can earn para athletes global recognition, but the little barriers may need community involvement.
Grab a bucket from K’ehFC
The QSR joins the Canada 150 celebration with a name change.
Care to order a burger from 1967?
McDonald’s Canada celebrates an anniversary with a dash of retro styling.
What it’s like to work at Harley-Davidson
The motorcycle brand celebrates its history and culture in a redesign of the company’s Canadian office.
The Red Coats are coming
Forty Creek whisky paints an historical moment for Canada 150.
Follow that bottle!
Coca-Cola’s Canada 150 effort puts a cross-country race on the big screen.
Finding the you inside
Gender Creative Kids Canada and Lg2 create a toy that helps trans kids navigate their gender identity.
Unapologetically Canadian condoms
Canada 150 condoms offer moose silhouettes, poutine puns and premature apologies.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
